The Lobby: Defining Your Company

4/7/2021 (Permalink)

Keurig Lobby

When you enter a business Lobby, what is it that you see? If someone were to blindfold you and walk you into this Lobby, would you immediately recognize the Company it represents?

As a Commercial Sales Manager, I have been in a fair number of lobbies over the years. Some are pretty forgettable, others are quite memorable and clearly define the brand. Keurig in Burlington MA is one of those that is not only memorable, but defines its brand in unmistakable ways.

When you walk in, as you look diagonally to your right, you will see a huge coffee bar with a Barista, ready to make your favorite Keurig drink, free of charge. They are delivering an experience and defining their brand.

Dollar General in Goodlettsville, TN is another brand that created their Lobby as an extension of their Brand. As you walk in, off to the side, is a small but very cool museum of sorts that tells the history of Dollar General and showcases a number of their sponsorships and growth through the years.

Then there are the practical, unfriendly lobbies that have a counter and a couple of chairs for waiting with not much else other than maybe some trade magazines.

Lobbies define the company and the brand, they are the first image, the first impression for those visitors, vendors, customer's and prospective customer's that walk through their doors.

SERVPRO of Derry/Londonderry keeps those Lobbies looking great and smelling fresh and clean, putting the finishing touch on your brand, helping to meet and exceed the expectations of those who walk through those doors.

We offer a number of professional services to help keep your Lobby looking its best: Window Cleaning, Carpet Cleaning, VCT Floor Strip, Seal and Wax, Odor Control, Detailed Deep Cleaning and more...

Contact SERVPRO of Derry/Londonderry for your complimentary assessment. Your Brand defines you, your Lobby should follow suit, let us help you look your best.